Analysis. Product. Decisions.
Analysis. Product. Decisions.
Analysis. Product. Decisions.
I start with analysis, turn insights into product actions, and drive clear decisions that move your business forward.
I start with analysis, turn insights into product actions, and drive clear decisions that move your business forward.
I start with analysis, turn insights into product actions, and drive clear decisions that move your business forward.
~20 Years of Experience
~20 Years of Experience
~20 Years of Experience
I help your business grow with Data-Driven Solutions across analysis, product development, and decision-making — turning insight into immediate action.
I help your business grow with Data-Driven Solutions across analysis, product development, and decision-making — turning insight into immediate action.
My Data-Driven Solutions
Practical, modular, data-driven solutions that turn analysis into product action and clear decisions.
Proven, practical solutions that help your business move faster with clarity — from insight to product to decisions.
Analysis.
Product.
Decisions.
Analysis.
Analysis.
Product.
Product.
Data Analysis
I dig into your data, run the numbers, write SQL, and uncover the patterns behind user behaviour and performance.
I do the hands-on analytical work that reveals where value truly comes from.
Data Analysis
I dig into your data, run the numbers, write SQL, and uncover the patterns behind user behaviour and performance.
I do the hands-on analytical work that reveals where value truly comes from.
Product Development
I turn insights into product improvements, shape roadmaps, and support teams with clear, prioritised actions.
Data-backed product execution, not guesswork.
Product Development
I turn insights into product improvements, shape roadmaps, and support teams with clear, prioritised actions.
Data-backed product execution, not guesswork.
Decision.
Decisions.
Decision Making
I help to make clear, evidence-based decisions by structuring problems, exploring scenarios, and providing clarity.
Decisions that are anchored in data, not opinions.
Decision Making
I improve decision-making by giving teams the frameworks, structure, and data-driven insights needed to act with real confidence
Decisions that are anchored in data, not opinions.
Reporting & Insights
I turn data into clear dashboards, recurring reports, and actionable insights your team can use every day.
Visual, practical reporting that drives real decisions — not just slides.
Reporting & Insights
I turn data into clear dashboards, recurring reports, and actionable insights your team can use every day.
Visual, practical reporting that drives real decisions — not just slides.
Product Performance
I analyse funnels, cohorts, retention, and revenue drivers to show what works, what doesn’t, and where to optimise next.
Performance insights directly tied to product outcomes.
Product Performance
I analyse funnels, cohorts, retention, and revenue drivers to show what works, what doesn’t, and where to optimise next.
Performance insights directly tied to product outcomes.
Strategic Planning
I quantify opportunities, create business cases, and shape strategic plans grounded in real impact.
Strategy you can execute — not long-term decks without action.
Strategic Planning
I quantify opportunities, create business cases, and shape strategic plans grounded in real impact.
Strategy you can execute — not long-term decks without action.
My Data-Driven Solutions
Proven, practical solutions that help your business move faster with clarity — from insight to product to decisions.
Analysis.
Product.
Decisions.
Analysis.
Product.
Data Analysis
I dig into your data, run the numbers, write SQL, and uncover the patterns behind user behaviour and performance.
I do the hands-on analytical work that reveals where value truly comes from.
Product Development
I turn insights into product improvements, shape roadmaps, and support teams with clear, prioritised actions.
Data-backed product execution, not guesswork.
Decisions.
Decision Making
I help to make clear, evidence-based decisions by structuring problems, exploring scenarios, and providing clarity.
Decisions that are anchored in data, not opinions.
Reporting & Insights
I turn data into clear dashboards, recurring reports, and actionable insights your team can use every day.
Visual, practical reporting that drives real decisions — not just slides.
Product Performance
I analyse funnels, cohorts, retention, and revenue drivers to show what works, what doesn’t, and where to optimise next.
Performance insights directly tied to product outcomes.
Strategic Planning
I quantify opportunities, create business cases, and shape strategic plans grounded in real impact.
Strategy you can execute — not long-term decks without action.
The Three Roles I Bring
I bring three essential roles your product organisation needs — backed by 20 years of real-world experience.
Product
Manager
Data Analyst
Strategic
Decision
Partner
With nearly 20 years of experience across analytics, product management, and business operations, I combine deep data expertise with strong commercial judgement. I’ve helped product-led companies and fast-moving scale-ups deliver real impact at KPN, eBay/Marktplaats, Booking.com, Charly Cares, and Folderz.nl.
The Three Roles I Bring
I bring three essential roles your product organisation needs — backed by 20 years of real-world experience.
Product
Manager
Data Analyst
Strategic
Decision
Partner
With nearly 20 years of experience across analytics, product management, and business operations, I combine deep data expertise with strong commercial judgement. I’ve helped product-led companies and fast-moving scale-ups deliver real impact at KPN, eBay/Marktplaats, Booking.com, Charly Cares, and Folderz.nl.
How I work
Clear structure, collaborative problem-solving, and hands-on delivery.
Analysis.
1. Analytical Clarity and Focus
I start with data to reveal what’s really happening.
I break complexity into clear, structured insights.
I identify the opportunities with the highest potential impact.
1. Analytical Clarity and Focus
I start with data to reveal what’s really happening.
I break complexity into clear, structured insights.
I identify the opportunities with the highest potential impact.
Product.
2. Product Focus and Action
I translate insights into concrete product direction.
I work hands-on with teams to define and shape solutions.
I ensure we move quickly, with a clear sense of priority and value.
2. Product Focus and Action
I translate insights into concrete product direction.
I work hands-on with teams to define and shape solutions.
I ensure we move quickly, with a clear sense of priority and value.
Decisions.
3. Decision Support and Alignment
I provide the frameworks and evidence leaders need to decide.
I align teams around the “why,” not just the “what.”
I drive momentum toward outcomes, not discussion.
3. Decision Support and Alignment
I provide the frameworks and evidence leaders need to decide.
I align teams around the “why,” not just the “what.”
I drive momentum toward outcomes, not discussion.
Analysis.
1. Analytical Clarity and Focus
I start with data to reveal what’s really happening.
I break complexity into clear, structured insights.
I identify the opportunities with the highest potential impact.
Product.
2. Product Focus and Action
I translate insights into concrete product direction.
I work hands-on with teams to define and shape solutions.
I ensure we move quickly, with a clear sense of priority and value.
Decisions.
3. Decision Support and Alignment
I provide the frameworks and evidence leaders need to decide.
I align teams around the “why,” not just the “what.”
I drive momentum toward outcomes, not discussion.
Skills & Expertise
SQL, data exploration, and dashboarding (Tableau, Metabase, Lookerstudio, Power BI)
Opportunity sizing, performance modelling, and forecasting
KPI/OKR design, A/B testing, and analytics frameworks
SQL, data exploration, and dashboarding (Tableau, Metabase, Lookerstudio, Power BI)
Opportunity sizing, performance modelling, and forecasting
KPI/OKR design, A/B testing, and analytics frameworks
Product strategy, roadmap definition, and prioritisation
Proposition development and platform management
Experimentation, user insight translation, and feature scoping
Product strategy, roadmap definition, and prioritisation
Proposition development and platform management
Experimentation, user insight translation, and feature scoping
Business planning, P&L management, and commercial modelling
Stakeholder management and structured communication
Strategic frameworks that enable fast, confident decisions
Business planning, P&L management, and commercial modelling
Stakeholder management and structured communication
Strategic frameworks that enable fast, confident decisions
SQL, data exploration, and dashboarding (Tableau, Metabase, Lookerstudio, Power BI)
Opportunity sizing, performance modelling, and forecasting
KPI/OKR design, A/B testing, and analytics frameworks
Product strategy, roadmap definition, and prioritisation
Proposition development and platform management
Experimentation, user insight translation, and feature scoping
Business planning, P&L management, and commercial modelling
Stakeholder management and structured communication
Strategic frameworks that enable fast, confident decisions
Ready to make your data work for you?
Happy to meet for a coffee, discuss your challenges, and explore whether we’re a good fit.
Ready to make your data work for you?
Happy to meet for a coffee, discuss your challenges, and explore whether we’re a good fit.
Ready to make your data work for you?
Happy to meet for a coffee, discuss your challenges, and explore whether we’re a good fit.